عنوان مقاله [English]
Purpose: This paper aims at recognizing perspective of Iranian cultural administrators and experts on the setting up The Economic Cooperation Organization (ECO) information center.
Methodology: This research was conducted with qualitative method. This study has collected views from authorities and cultural experts by interviews with 22 experts from seven different organizations. Data from the interviews were analyzed using grounded theory and the three stages of open coding, axial and selective technique was used. In order to establish links between categories, the model proposed by Strauss and Corbin paradigm was used.
Findings: 100% of those interviewed were somewhat familiar with the discussion of cultural Iran and due to the importance of such information center, except of a small percentage (55/4%) of experts and policy makers, most of them were agree with establishing of ECO information center. Most of the cultural experts (90%) were considered effective establishing such a center in the strengthening of cultural Iran. In step of open coding 123 concepts, in step of axial coding phase, 16 categories emerged. The central issue identified in this study was united identity that the other components find meaning in the presence of this issue.
Conclusion: Setting up each information center in Iran has appropriate functions. But, according to the characteristics and current situation of the region, establishing such a center is faced with challenges. Of course, there are some strategies that can enjoy the center.